Meet Maybelline New York's Lifter Gloss, the new next level lip gloss formulated with hyaluronic acid for hydrated, fuller-looking lips in one easy swipe.Gloss get a lift! Meet Maybelline New York's Lifter Gloss, the next level lip gloss for hydrated lips with a high shine finish. This breakthrough formula with hyaluronic acid visibly smooths lips and enhances lip contour for a fuller look. Plus, its XL wand applicator transforms lips in one easy swipe. This hydrating lip gloss is available in 10 modern shades.