Cool down your colour

Freshly bleached hair looks bright and beautiful but can go brassy over time leaving you with warm, orange tones. Our Iconic Ice White Toning Shampoo is a crucial colour corrector for platinum blondes. The true blue pigments within our indigo formulation knocks out nasty brassiness leaving hair icy cool.

Lots of silver shampoos can leave hair feeling dry and brittle – not ours! This magic formula includes Pro Vitamin B5, to encourage natural shine so your artic tone can truly glow.

A cult favourite for bleached, balayaged or highlighted hair.