Step one to big, bold, beautiful hair

A volumising shampoo to boost body and texture but gentle enough to be used every day. For fine hair that needs a little lift and lots of volume our clever Pro-VolumeTM complex with plumping power works by thickening hair from root to tip. With panthenol to enhance gloss and shine leaving hair thicker, bouncier and healthier.

So you can proudly say “I can’t hear you over the volume of my hair”.